RAM 2015 1500 User Manual download pdf (Page 14)

Meld beauty with functionality, and the resulting refinement is the soul of craftsmanship. Add the inner drive that compels you to pull yourself up by your own bootstraps, and you’re in the best of company.

Like Danner Boots, Ram shares an iconic pedigree of uncompromising quality, made manifest in the Laramie Longhorn interior (next page): stained and burled European wood accents, front bucket and

rear bench seats of premium leather, here in Cattle Tan and Black, with etched leather logos and contrasting leather trim for the steering wheel, center console and door panels.

More than one hundred hands cut, stitch and cobble high-grade leather into crafted footwear that stands up to time, the elements—and the competition.

Photographs courtesy of AmericanCraftsmanProject.com

Craftsmanship: the word embodies the very spirit of our country.

American craftsmanship is that rare combination of artistry, ingenuity

and authentic can-do ability. It’s a country tune finger-picked on an

acoustic guitar carved from Sitka spruce. It’s a hardwood chair hand-

finished with fine-grit sandpaper and oilcloth. It’s the opulent yet rustic

interior of a Ram Laramie Longhorn.

Our commitment to the craft of leather started not as an audacious

marketing decision, but instead with the humility that acknowledges the

best. We would learn only from the masters—and few leatherworkers

command the respect earned by the Danner

Boot Company.

The history of Danner boots is one of uncommonly acute business savvy

and insistence on using only the finest materials. Founded in the solid

American Midwest at the height of the depression, Charles Danner,

intuiting that his high-grade, durable and water-resistant boots were

perfect for the logging industry, only four years later boldly moved his

boot-making business to Portland, Oregon. A philosophy of zero

compromise let quality prevail: today, Danner boots support soldiers,

workers and hikers alike with rugged and resilient strength.

In the making of a Danner boot, more than one hundred hands

cut, stitch and cobble high-grade leather into crafted footwear that

stands up to time, the elements—and the competition. It’s an ideal

we proudly emulate.

The Ram Laramie Longhorn interior shows American craftsmanship at

its peak, standing up to miles and years of use—and up to all comparison.

Akin to the perfect fit of a Danner boot, Laramie Longhorn delivers

quality, comfort and luxury at its best—to be enjoyed by the best.

RAM. IN THE BEST OF COMPANY.

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RAM 2015 1500 User Manual Page 14

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